Executive Coaching Research: The top benefit that executive coaches and leadership coaches get from their profession
You enjoy a number of benefits when you become a coach. To find out which benefit is at the top of the list, we did some research in various executive and leadership coaching communities. The results were almost unanimous about which benefit stands out.
Following are five of the biggest benefit of being an executive coach. Guess which one stood out, by a wide margin, as the top one:
1. Flexibility: You get to work my own hours, from anywhere, with whomever you wish.
2. Income: You can make a great income.
3. Work with great people: You get to work with leaders who are making great things happen.
4. Learn about what makes people effective: You discover secrets to human potential and performance.
5. Make a difference: You have incredible impact, helping people have insights, realize new possibilities, and improve results that really matter.
The top response, by a mile, was…Making a difference. Comments included: Helping people realize how powerful and capable they are; results – when the client can see sustainable and measurable results; when clients realize what they though was impossible is actually possible; hearing the great impact of our sessions; making a strategic difference in the organizations and in the lives of individuals with whom I work; and watching a client realize a major career goal in a few months’ time.
This finding has big implications for you if you are looking to get into the profession. That’s because you can’t realize the top benefit if you don’t have the right training.
Recently a couple of coaches who graduated from or quit other coach training programs (and came to the Center for Executive Coaching) let me know that they chose the wrong program. They didn’t get what they needed to find clients and then help them solve their most pressing challenges.
One came from a major university program and wrote: “While we learned the ICF core competencies, I left absolutely clueless about how to build a practice, set up engagements, and coach in the real world.”
The second came from a coach training program that is well known for its focus on a particular philosophy. He wrote, “I left the program the way you sell a stock that keeps sinking. The content just kept getting weirder and weirder. We had to use their specific language and philosophy, or else. I’m the CEO of a hundred-million organization and I would NEVER hire a coach who had training from this program.”
A third came from one of the largest life coaching schools, which now has added leadership coaching to its curriculum. He wrote: “I wish I found out about your program sooner. It is practical and relevant. My previous program was good for introspection, but didn’t teach me anything clients would actually buy.”
At the Center for Executive Coaching, we help you to achieve all five of the above benefits, and we especially help you have impact with clients and make a difference. Our methodology is practical, with a focus on the top challenges that leaders face. Everything we do is about getting results and delivering value. We also guide you to set up your practice, from finding your niche in the coaching space to writing compelling messages, getting visible to decision makers, and knowing how to structure and close engagements. That way, you attract clients and then become trusted advisors to them, so you can have the impact you want to have in your career.
Here is what one graduate wrote to us as she was preparing her taxes, and saw the difference our program made:
“It has only been 18 months but a busy one at that. I realized as I was preparing my taxes that I owe it all to you and your program. I now have the flexibility to live and work wherever I wish and help others. The last six months it has really taken off. I am speaking at several workshops and seminars each quarter and have developed quite the following on social media. I have traveled to Florida, New York, Texas, Louisiana, and Colorado to speak. I do not say this to brag but to let you know that you …helped me re-invent myself. Soon I may even need to hire someone to do the administrative work. Thank you!”
There are lots of coach training programs out there. Please choose wisely. If you do, it can change your life.
You can join our distance learning program anytime. You can get our certification, the Board Certified Coach certification, an ICF designation, and we also include custom specialty designations that you can create at no extra cost, to set yourself apart as a practitioner. Plus, you are always a member with ongoing access to our resources and one-on-one support anytime. No other program matches that level of support, guaranteed. You can also come to any of our quarterly seminars to get certified with us.
To learn more, visit our website, especially our new FAQ page, and contact me anytime to discuss your goals, fit, and next steps. My email is email@example.com and my cell is 941-539-9623.